About Us
The Value of Experience

Hertzog Research and its principal, Dr. Mark Hertzog, bring to your
research and consulting needs a uniquely valuable combination of
real-world business experience, statistical abilities, a strong
background in academia, and a gift for the written word.

Mark’s analytical work and substantive recommendations have
benefited a number of Fortune 500 companies and AmLaw 200
law firms—as well as government and academic institutions,
smaller enterprises, and not-for-profit endeavors working to create
positive change.  He also has significant hands-on experience with
data collection via telephone, mail, in-person interviewing, and the

Mark and his research partners will work with you to design and
execute practical research that gives you solid, actionable results
and recommendations, to help you serve your various clienteles
better and improve your bottom line—be it higher profit, more grant
funding, greater loyalty to your organization, or a better community.

About The Principal

Mark Wm. Hertzog, Ph.D., J.D., has 20+ years' experience in survey
research and survey field operations for corporate, governmental,
academic, nonprofit, and political clients, including research
design, qualitative and quantitative interviewing, questionnaire
creation, data collection management, data analysis, reporting and
presentation of results, client and public relations, and classroom
experience teaching public opinion and empirical methods.

Before opening Hertzog Research in February 2003, he worked for
two of the premier companies in the field of satisfactionand loyalty:
the pioneering firm TARP (Arlington, Va.), which has shown
repeatedly that good customer service can be turned into a profit
center, and FGI Research (Chapel Hill, N.C.), which has excelled at
customer loyalty research and consulting in the high-end,
business-to-business context.

Mark received his Ph.D. in Government from the University of
Virginia in 1993. Among the many college courses he has taught
as adjunct faculty are Public Opinion at U.Va., Empirical Research
Methods at Washington College of Maryland, and Introduction to
Public Policy at George Mason University. He is the author of
Lavender Vote
(New York University Press, 1996), the first full-
length study of the political attitudes and voting behavior of self-
identified lesbians, gay men, and bisexuals in the U.S. In 2011 he also obtained his law degree, from the University of Arizona.
Hertzog Research, LLC
125 Salem Drive, Pinehurst, NC  28734
919-357-1920  *