|In 2008, Hertzog Research is significantly expanding its business
in opinion research for governmental entities, both in our home
state of North Carolina and nationally.
North Carolina Tax and Bond Issue Surveys
Dr. Mark Hertzog spoke to a forum of the North Carolina Association of
County Commissioners, in Raleigh on 24 January 2008, on how local
governments can use survey research in making decisions about placing
tax and bond referenda on local ballots, and in tracking and responding to
changes in public attitudes during referendum campaigns.
Much of that presentation was based on Hertzog Research's findings on
proposed bond and tax issues for Durham County in May and August 2007..
The public presentation on the May 2007 findings can be downloaded
As a demonstration project, Hertzog Research and FGI Research jointly
prepared the findings of a non-representative Internet survey of North
Carolina residents, regarding the North Carolina fiscal crisis of 2003.
Although completely non-representative, this report shows what kind of
in-depth information can be gleaned from a brief citizen survey. You may
download a copy by clicking here.
On the federal level, Hertzog Research has conducted a number of studies
for the U.S. Department of Transportation, Federal Transit Administration
(FTA). In 2007, FTA commissioned a study on the effects of a major
public-transit fair, APTA Expo 2005, in gaining quantifiable business for
U.S.-based companies from foreign buyers in the two years since the fair.
That public report can be downloaded here.
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