When You Need an Extra Mind on the Job Hertzog Research specializes in providing high-level analytical and report-writing support for other market and opinion research organizations. These services can supplement or complement the skills of your in-house professionals. Peak-period Analytical and Reporting Support For one-off or occasional contracts, it’s exceedingly hard to find outside senior-level analysts and report writers who you can trust to understand both the data and the needs of your client, and to deliver a first-rate finished product, on time, to your quality and design specifications. This is exactly the kind of support we are experienced in providing. You need not turn away work because you’re short an analyst, and you need not disappoint a client by missing a deadline, or delivering a product not up to your usual high standards. Hertzog Research can provide the help you need. Higher-level Analysis and Data Mining You also need not turn away work that calls for higher-level analytics if people trained in these methods aren’t available in-house for a given project. Along with more conventional breakouts and statistical testing, our analytical repertory includes: * Cluster analysis and other forms of advanced segmentation * Path analysis * Logistic regression * Construction and reliability testing of multivariate indexes * Analysis of multiple-response data * Data weighting * Outlier analysis * Determining key drivers of respondents’ attitudes and behaviors Consultation on Research Design We also can provide a second set of eyes as needed for the methodological sections of proposals, drafts of questionnaires and interview guides, sampling plans, table and banner specs, and the like. Results and Recommendations Perhaps the most frequent praise we get from our clients is for our skill in summarizing results in clear, appropriate language, and offering their clients specific, actionable recommendations, which they can implement and then track over time in future studies. We go far beyond reciting numbers in your reports -- we show your clients what it all means, why it matters, and what they can do in response to the results. |
Hertzog Research, LLC 125 Salem Drive, Pinehurst, NC 28374 919-357-1920 * info@hertzogresearch.com |